Every agent says they want to be a top producer. Far fewer can answer the questions that separate the top agents from everyone else. When I sit down with a new coaching client, these are the seven questions we start with.
Grab a notebook. Answer each one honestly, yes or no.
1. Do you know your numbers for the past three years?
Closings, volume, average commission, where each deal came from, and what you spent to get it. Three years shows you trends, not just a good or bad year.
2. Do you have a concise business plan with measurable results?
Not a wish list. A plan that turns your income goal into weekly activities you can measure and check off.
3. Are you organized, with strong time management skills?
Do your days run on a plan, or on whatever lands in your inbox? Organization isn’t about being neat. It’s about protecting the hours that produce income.
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4. Do you know the biggest factor in raising your production, and how to get it?
For one agent it’s listing appointments. For another it’s follow-up, or confidence on the phone, or pricing conversations. Knowing your one biggest lever changes where you put your energy.
5. Do you know how to leverage your strengths to increase your production now?
Great with people? Host more events and open houses. A natural writer? Build your expertise with content. The fastest growth comes from doubling down on what you already do well.
6. Do you have systems for every area of your business, and do you use them?
Lead follow-up, listing launch, buyer onboarding, transaction management, past-client care. I will always believe that systems support success and experiences strengthen the systems. A system you don’t use is just a document.
7. Do you know your areas of weakness, and how to overcome them?
Every top producer has weaknesses. The difference is that they know exactly what they are, and they’ve built a plan, a partner or a system to cover them.
Count your “no” answers
If you answered “no” to three or more of these questions, you’re ready for a results-driven real estate coach and consultant. That’s not a criticism. It’s an opportunity. All top professionals have someone they work with to increase their performance.
“A true real estate coach should never cost you money. They should empower you to make more money and increase your productivity, strategies and systems.”
Rosemary Kelleher
I’ve been where you are. I’ve listed and sold homes, managed and coached thousands of agents, and I still do it every day. Coaching and training are insurance policies on your business success, and every plan I build is individualized, never a script.
Your 7-question self-check
- ☐ I know my numbers for the past three years
- ☐ I have a written business plan with measurable results
- ☐ My days run on a plan
- ☐ I know my biggest production lever
- ☐ I’m leveraging my strengths
- ☐ I have systems, and I use them
- ☐ I know my weaknesses and my plan to cover them
Every agent’s business is different. For a more in-depth discussion about yours, call or text Rose at 781-248-6069.
ELEVATE! Sales, Training & Coaching
You don’t have to build your business alone.
I’ve spent 30+ years in this business: listing and selling homes, leading 31+ offices as CEO, Regional VP and VP of Sales, and coaching thousands of agents to do it at the next level. I still list and sell today. I do what I teach, and I teach what I do.
Every agent I coach gets an individualized plan, built around your market, your goals and where you are right now.
- Call or text: 781-248-6069
- Meet on Zoom, from any state
- In person: one-on-one, or at your office or sales meeting
Licensed agent? Request free access to my Agent Resource Center, and join the conversation at Real Estate Elevate Support.
Rosemary Kelleher, Realtor®
Helping People Make Smart Moves in Real Estate for 30 Years
Founder, ELEVATE! Sales, Training & Coaching
Direct/Text: 781-248-6069 · roseterrykell@gmail.com